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Twitter Event Tag: #brsm
USA Today, Levi's, Shutterfly, Intel, and Razorfish
August 18, 2009
San Francisco, CA
About the Conference
"Brand Relationships in a Social Media World" is an interactive panel event where we’ll examine the ways in which social media has forever changed the relationship between company and customer.

As more and more businesses move online and go mobile, how do companies maintain the connection and brand loyalty that person-to-person relationships foster? And how can brands deliver personalization and memorable, rich experiences at Internet scale and speed?

Join us as we discuss the ways in which social media is changing the relationship between customers and brands, and what it means to marketers, merchandisers, product developers, customer service organizations, R&D and senior management. Panelists will discuss the risks and opportunities inherent in social media, and how they are using it to redefine their relationships with customers, manage through crises and deliver bottom-line results.

About Razorfish

Razorfish is one of the largest interactive marketing and technology companies in the world. Razorfish counsels clients like Levi's, Mercedes and MillerCoors on how to leverage digital channels such as the Web, mobile devices, in-store technologies and other emerging media to engage people, build brand loyalty and provide excellent customer service. Razorfish's client teams provide solutions through strategic counsel, digital advertising and content creation, media buying, analytics, creative, technology, user experience and Social Influence Marketing.
Conference Agenda
"Brand Relationships in a Social Media World"
Social media is changing the relationship between customers and brands, but what does it mean? From large corporations with a rich-traditional history, to brands that started online or those without retail capabilities, social media has totally transformed the way companies communicate online.

4:30-5:30 PM:
Cocktails and Registration
Network with fellow attendees.
5:30-5:45 PM:
Welcome and Opening
Garrick Schmitt, Razorfish
5:45-6:00 PM:
Jon Swartz, USA Today
6:00-7:00 PM:
Panel Discussion
Megan O’Connor, Levi’s
Sam Faillace, Shutterfly
Michael Brito, Intel
Marisa Gallagher, Razorfish
7:00-8:00 PM:
Cocktails, Hors D’Oeuvres & Mingle
Jon Swartz: USA Today
Jon Swartz is USA Today’s award-winning technology reporter and Pulitzer Prize nominee, covering Silicon Valley trends, social networking, and various aspects of Internet security including software, spam and hacking.

A high-tech journalist since 1987, Swartz has written for Chicago Tribune, Forbes, London Times, MacWEEK, San Francisco Chronicle and Times-Picayune. He was named a top media influencer in the 2002 and 2003 newspapers category in Adweek magazine's "Technology Marketing Media Influencer's Report."

Swartz is co-author of "Zero Day Threat: The Shocking Truth of How Banks and Credit Bureaus Help Cyber Crooks Steal Your Money and Identity."

Swartz appears regularly on Yahoo FinanceVision, Tech TV’s Silicon Spin, the Mitch Albom radio show and "This Week in Northern California" on PBS among other shows.
Megan O'Connor: Levi's
Megan O’Connor, Director of Digital Marketing at Levi’s, has just launched the first integrated digital campaign for the Levi’s brand. She has been with Levi’s for three years managing all online marketing programs and creative. Megan has been in the digital marketing space for over 15 years, and she started her career with Seth Godin at Yoyodyne to manage clients like Continental, Avon and Procter and Gamble. Prior to Levi’s, Megan launched 2 small skin care brands for Estee lauder as the Director of eCommerce, and prior to that worked as a Digital Strategist at Colgate-Palmolive. She enjoys a bay view from her small apartment with her husband in San Francisco.
Sam Faillace: Shutterfly
Sam Faillace is Senior Director of Brand Marketing at Shutterfly and is responsible for brand and partner marketing in addition to community and social media. Sam joined Shutterfly in 2005 and previously served as a Director Microsoft and Ziff-Davis Publishing. At Microsoft and Shutterfly, Sam has increasingly focused on community, influencer and social media development programs to support core business objectives.
Michael Brito: Intel
Michael Brito is a Social Media Strategist for Intel, and also serves as the Managing Editor of the Intel consumer blog "Inside Scoop." He also writes a personal social media blog,, while continuously communicating and building relationships. Michael uses Twitter @britopian actively, and believes that if you love your customers they'll love you back and tell their friends and colleagues. He emphasizes that business results are critical but should not be the driving force behind connecting with consumers. It is about being authentic and useful. Consumers are real people with real passions. As a recovering direct marketer, Michael has worked for companies such as Sony Electronics, Hewlett Packard and Yahoo!. He is on the Interim Board of Directors for the Social Media Club, and is a member and contributor for the Blog Council. Michael is also the founder of Conversations Matter, an enterprise social media blog.
Garrick Schmitt: Razorfish
As Group Vice President of Experience Planning at Razorfish, Garrick Schmitt has a dual role. He leads both a multidisciplinary team of strategists, planners, analysts and interaction designers across engagements in San Francisco and Los Angeles, while also functioning as Razorfish's global lead for user experience. Garrick has over 14 years of experience in creating breakthrough digital products, services and experiences across multiple platforms. Since joining Razorfish in 1999, he has helped clients such as CBS, Williams-Sonoma, Intel, eBay, PayPal, Yahoo! and Sun Microsystems adapt to a changing consumer and technology landscape.

In addition, he leads an in-house innovation team (Razorfish IdeaLab) that focuses on next-generation consumer applications and technologies - including social media, mobile applications, interactive advertising and IPTV. Garrick is also a recognized thought leader in the industry. He publishes FEED: The Razorfish Consumer Experience Report, which charts the evolution of consumer behavior and technology; writes and edits the Razorfish Digital Design Blog that Adweek named one of the top 5 industry blogs; and has spoken widely at conferences such as SXSW, Ad:tech, Web 2.0 Expo, IAB MIXX, Microsoft's MIX, iMedia and the IA Summit. Prior to joining Razorfish, Garrick developed localized broadband content at Cox Interactive Media for Excite @Home and Looksmart and worked on early search, content management systems and directory services for CNET's and a media portal that later became NBCi. hmitt, VP User Experience, Razorfish
Marisa Gallagher: Razorfish
As Vice President, User Experience at Razorfish, Marisa leads the user-centered design practice for the company’s California offices. In that role, she leads and manages a team of user experience professionals to leverage tools like user research, data + competitive analysis, product concept generation, social psychology, information architecture, template + module design, and site testing to provide strategic business direction to Fortune 500 clients.

Her expertise in user-centered design and communications, metadata, and editorial strategy has helped clients like ABC, Mattel, Visa, ESPN, NASA,, Walt Disney Parks & Resorts, Singapore Airlines, Genentech, McKesson, Napster, Cisco, Nortel, Ancestry, PG&E, and Facebook use the digital channel to satisfy and delight customers, while achieving powerful returns.

Prior to her time at Razorfish, Marisa worked for CNET Networks in product development, LookSmart in editorially driven search, and WVFI (college radio) in production and station management. She holds a BA in Anthropology and Film & Media Studies from the University of Notre Dame and is currently an MBA candidate at the UC Berkeley Haas School of Business.
Conference Venue
Brand Relationships in a Social Media World will be held at Razorfish in San Francisco.

303 Second Street,
6th Floor South Tour (at Folsom)


Parking is available both on-site, and near Razorfish.

Ampco System—600 Harrison St (at 2nd)
Vasser Place—Between 2nd and 3rd (Under Interstate 80)
Courtyard at Marriot—Folsom & 2nd

Internet Access
Free WiFi will be available onsite.